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TOP STORY
Search and Social – No Easy Button
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CREATIVE
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Seeing Red? How the Color Of Love Toys With Our Feelings
Color Studies: Colors have a powerful effect on our emotions. Red, for example, gets your heart racing. Studies show we’re more attracted to one another if the color red is involved. Both men and women wearing red shirts, or even standing in front of a red background,…
Crafting Creative Copy
Copywriting is one of the most essential elements of effective marketing. It is the art of strategically delivering words in a way that compels your audience to action. But it’s not as simple as putting words on a page. Below are seven (7) tricks for creating…
Stunning Food Photography Facilitates Communication
A surefire way to capture my attention is to mention something delicious. I am all ears when the conversation focuses on food. I have always loved to eat and cook, but there’s so much more that piques my interest within the culinary realm. I want to know…
DATA
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Staying On the Right Track With Social
E-mail. Digital. Search Engines. Mobile. New media. Social media marketing. The list of marketing avenues goes on and on. It’s a fun and exciting time to be in the industry with so many shiny tools available, but it can be overwhelming for the same reason. With new…
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends…
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn,…
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Staying On the Right Track With Social
E-mail. Digital. Search Engines. Mobile. New media. Social media marketing. The list of marketing avenues goes on and on. It’s a fun and exciting time to be in the industry with so many shiny tools available, but it can be overwhelming for the same reason. With new…
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is…
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn,…
TECH
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Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is…
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in…
Staying On the Right Track With Social
E-mail. Digital. Search Engines. Mobile. New media. Social media marketing. The list of marketing avenues goes on and on. It’s a fun and exciting time to be in the industry with so many shiny tools available, but it can be overwhelming for the same reason. With new…