Color Studies: Colors have a powerful effect on our emotions. Red, for example, gets your heart racing. Studies show we’re more attracted to one another if the color red is involved. Both men and women wearing red shirts, or even standing in front of a red background,...
Data
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Big Data Office Culture: It’s The Little Things
The commercial space of data analytics is quickly evolving. Four years ago, the term “Big Data” would have raised curious eyebrows. Four years from now, the phrase may be passé (it may already be in some corners). Being a part of that transition means moving fast to adapt to client needs, or else we won’t […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Big Data: Not Just for Target
The world of Big Data seems intimidating and elusive—uninhabitable unless you’re a Fortune 500 company with a fortune to spend. In actuality, small-and- medium sized companies can live in the same space as large corporations because of Big Data’s accessibility and affordability. Big Data is simply a term that refers to data analytics—discovering patterns within […]
Making a Great Impression with Social Data
“By tracking website traffic, bounce rate, search volume, online reviews, even the volume of mentions and relevant hashtags on social media, a brand can determine exactly who it’s most engaged demographic is, why they decided to purchase their product and what kind of...
How Facebook is Rewarding Brands for Faster Response Times
Customer service has always been a cornerstone of social media, and users now expect brands to answer their questions, comments, and concerns quickly across all social channels. Facebook ’s latest push to entice brands to answer user questions quickly and consistently...
Community
Community. The first 20 years or so of our lives are set to the rhythm of our school schedules. The start of school in the fall, a few weeks of winter break, back to school, a week of spring break, back to school again, and then school’s out and we get two months of...
Bridging the Analytics Gap
Everyone wants know how to operate their business to make better decisions and gain that competitive edge. However, many organizations have found producing more analytical results doesn’t necessarily result in better decisions. With the new trend of collecting,...
The Data Munging Blues
The most successful joke among statisticians (a low bar, I know) is that we spend 80 percent of our time cleaning data, and the other 20 percent complaining about cleaning data.The joke resonates with analysts because it rings true. We do spend a nontrivial amount of...
Social Media for Live Events
As a spectator in the audience, it’s hard to appreciate the amount of planning and detail that goes into putting on a successful live event. Whether it’s a sporting event, conference, or music festival, there can be hundreds of people working behind the scenes to make...
Helping Make D&A Part of Your DNA
Mittera Data and Analytics has been a part of Mittera's core services for roughly two years now. As I look back over our experiences and try to characterize what it means to work in marketing analytics, only one thing sticks out as universally true; "custom solution"...
Targeting with Direct Mail Lists
It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...