We’ve all been there. Spending endless hours searching for that perfect image you know you have saved on your hard drive. After sinking a sickening amount of time into your endeavor you elect to invite others to your search party. Why does merely finding a file have...
Creative
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Crafting Creative Copy
Copywriting is one of the most essential elements of effective marketing. It is the art of strategically delivering words in a way that compels your audience to action. But it’s not as simple as putting words on a page. Below are seven (7) tricks for creating compelling creative copy. Do More Research. Most writers will tell […]
Stunning Food Photography Facilitates Communication
A surefire way to capture my attention is to mention something delicious. I am all ears when the conversation focuses on food. I have always loved to eat and cook, but there’s so much more that piques my interest within the culinary realm. I want to know everything—ranging from newest hot spots in my community […]
Custom Calendars with Mittera
It’s that time of year… order your custom calendars today! Calendars are a great way to ensure your customers are keeping your business in mind all year long. Our 11” x 18 ½” wall calendars feature photographs of your choosing, as well as your company logo and/or contact information prominently placed at the bottom. If […]
Great Publications Require Great Talent
Great publications, the kind you keep on your coffee table for an entire season, demands a handful of services. Often, customers have to coordinate with multiple vendors in order to incorporate everything a publication needs, such as: Photography Design Mailing Services Printing Data and Analytics Editorial Content Mittera Group was built to be a single-source […]
Websites: DIY vs. Professional
The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your objectives, identify how much time you can dedicate to the process […]
Engage More with Social Media Marketing
If your company or brand has already embraced social media as the marketing platform giant that it is, then this blog post is mere vindication. However, if you are not one of those brands, pay close attention. No matter your business or industry, you and your brand...
Storefronts & Custom Calendars
This week, we want to dive into two Mittera business staples: ecommerce storefronts and custom calendars. We pride ourselves on both the quality of these services and our ability to tailor them to whatever specifications our customers may have. Storefronts Mittera is...
Creating a Successful Direct Mail Campaign
Direct mail campaigns are a great tool in the overall marketing plans for our customers. When planned, executed, and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here are 5 strategies for boosting your...
5 Uses for QR Codes
Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...
Make Your Postcard Pop!
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
Tap Into Life Stage Marketing!
Have you considered the benefits of life stage marketing? Instead of focusing solely on a person’s demographics (age, gender, household income) or even their lifestyle preferences (fitness, pet ownership, hobbies), life stage marketing is about providing relevant...