Search and Social – No Easy Button

Search and Social – No Easy Button

I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is...
Big Data Office Culture: It’s The Little Things

Big Data Office Culture: It’s The Little Things

The commercial space of data analytics is quickly evolving. Four years ago, the term “Big Data” would have raised curious eyebrows. Four years from now, the phrase may be passé (it may already be in some corners). Being a part of that transition means moving fast to...
Data Stories

Data Stories

The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends...