Have you ever received an after-dinner mint, gratis, after a nice restaurant meal? How about finding your bed made and turned down with a chocolate on the pillow in a nice hotel? How did that make you feel? Important, right? Now, think of a time when you were given...
“Virus! Trojan! MALWARE! Why didn’t my Anti-Virus protect me?” To answer this question, we have to understand what makes a virus tick first… A ‘virus’ is a category of malware — ‘malware’ is short for malicious software To identify malicious code (or ‘malware’),...
Mailing knowledge may not be the catchiest of topics, but it’s immensely important. Why? Because the difference an experienced Mail Service Provider (MSP) can add to your entire marketing campaign pays off in a huge way. A skilled MSP has the correct tools and...
How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly. However, the...
Variable data direct mail is one way you can target your message to specific customers. Not only do people prefer personalization, it gets better responses too. For instance, imagine you’re at the mall and someone is standing in the food court, shouting over a...
