Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...
Data
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Big Data Office Culture: It’s The Little Things
The commercial space of data analytics is quickly evolving. Four years ago, the term “Big Data” would have raised curious eyebrows. Four years from now, the phrase may be passé (it may already be in some corners). Being a part of that transition means moving fast to adapt to client needs, or else we won’t […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Big Data: Not Just for Target
The world of Big Data seems intimidating and elusive—uninhabitable unless you’re a Fortune 500 company with a fortune to spend. In actuality, small-and- medium sized companies can live in the same space as large corporations because of Big Data’s accessibility and affordability. Big Data is simply a term that refers to data analytics—discovering patterns within […]
InDesign Tips and Tricks
If the Olympics had an event in InDesign, MITTERA would bring home the gold It’s one of the primary tools used by our designers to bring all the nifty ideas in their imaginations to life. From weekly ads, magazines, promotional mailers and digital publications — they...
Customer Communication advantages with Mittera Group
GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...
Just Bee
How can one simple incomplete sentence make such a statement? It was proven once by mathematics that the wing span of a bumble bee is too short and the down draft of the wings in ratio to its mass would make it impossible for the bumble bee to fly. However, the...
Database Normalization: One is the Loveliest Number
It might sound like a no brainer, but a major goal of a data analyst is to spend more time analyzing data and less time retrieving and cleaning it. Embracing data normalization is a great way to ensure you spend your time analyzing data, not looking for it. There are...
Creating a Successful Direct Mail Campaign
Direct mail campaigns are a great tool in the overall marketing plans for our customers. When planned, executed, and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here are 5 strategies for boosting your...
Your Marketing Campaign Needs to Be Built on Data
The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing if it holds little significance to the person receiving it. A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...