The world of Big Data seems intimidating and elusive—uninhabitable unless you’re a Fortune 500 company with a fortune to spend. In actuality, small-and- medium sized companies can live in the same space as large corporations because of Big Data’s accessibility and...
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
Seeing Red? How the Color Of Love Toys With Our Feelings
Color Studies: Colors have a powerful effect on our emotions. Red, for example, gets your heart racing. Studies show we’re more attracted to one another if the color red is involved. Both men and women wearing red shirts, or even standing in front of a red background,...
Shipping Solutions
Shipping is a key part of our business. It’s the point where you, the customer, finally experiences your product in person. And getting that product delivered where and when you need it can sometimes pose a challenge. On the surface shipping may seem as simple as...
Mail More, Pay Less!
The cost of a single postage stamp has risen to 50 cents, but commercial mailers can continue to benefit from a USPS program that was launched in January 2017. One Price is a postal revision with which mailers will pay the same price for First-Class Mail® Presort and...
IT Security: An Investment
What does your company do to protect you? After all, they hold the key to your life: Social Security Numbers, Addresses, Benefit Information, Bank Account and Routing numbers, etc.… Yet, the pushback from employees about implementing simple security features such as...
Custom Calendars with Mittera
It’s that time of year… order your custom calendars today! Calendars are a great way to ensure your customers are keeping your business in mind all year long. Our 11” x 18 ½” wall calendars feature photographs of your choosing, as well as your company logo and/or...
See Results with Direct Mail
While direct mail has declined in volume over the last decade, more marketers are adding it to their marketing mix. Why? Because it works. Direct mail is a successful element because companies are getting better at using their data to produce targeted marketing...
Postage Savings with Mittera
Saving money on your postage spend should be an important consideration for any mailing that you will be doing. It’s a big factor—postage can sometimes account for more than half of your budget for a print and mail marketing campaign. So, it’s important to make sure...
I am a robot.
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen...