You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you...
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
Database Normalization: One is the Loveliest Number
It might sound like a no brainer, but a major goal of a data analyst is to spend more time analyzing data and less time retrieving and cleaning it. Embracing data normalization is a great way to ensure you spend your time analyzing data, not looking for it. There are...
Rocket Science Miracles: Mittera Group’s Method of Print Scheduling
In my former days as Range Operations Commander in the United States Air Force, we commonly used the phrase, “it takes a million miracles to launch a rocket into outer space.”The same adage can be used when referring to commercial printing: It takes a million miracles...
We Put the “Custom” in Customer Service
Customer care is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re...
The Customer Speaks: Making Sense of Customer Feedback
At Mittera Group, we strive to bring the best service and quality to our customers by getting the job done right. We anticipate customer needs and deliver value to them. We are always looking to improve our processes, and embrace and remain responsive to change, to...
Make Your Brand Shine with Liquid Metal!
Are you looking for a way to make your next printed piece stand out? Liquid metal may be just the enhancement you’re looking for. A specially formulated ink, it produces a stunning effect said to look just like old-fashioned engraving. Liquid metal is almost...
The Importance of Quality Assurance
Here at Mittera, it’s our job to ensure that the customer receives a quality product on every order. We want to make sure that our clients are satisfied and continue to turn to us for all their printing needs. But quality isn’t something that just happens on its...
Maximize Your Omni-Channel Marketing
Did you know the average person receives over 2,900 marketing messages a day? With advertisements everywhere, it’s more important than ever to make sure your message isn’t just reaching potential customers, but actually sinking in. Omni-channel marketing is an...
Direct Mail Meets Digital Integration
Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...