Have you ever received an after-dinner mint, gratis, after a nice restaurant meal? How about finding your bed made and turned down with a chocolate on the pillow in a nice hotel? How did that make you feel? Important, right? Now, think of a time when you were given...
Tech
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
Staying On the Right Track With Social
E-mail. Digital. Search Engines. Mobile. New media. Social media marketing. The list of marketing avenues goes on and on. It’s a fun and exciting time to be in the industry with so many shiny tools available, but it can be overwhelming for the same reason. With new platforms constantly being created, others shutting down, and […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Tell Your Story: Video
Videography marketing can be an afterthought, but it shouldn’t be. YouTube is the second largest search engine in the world. That’s right. Google YouTube If someone is looking for a service you provide on Google, they’re likely looking for it on YouTube as well....
Customer Communication advantages with Mittera Group
GMC INSPIRE, GMC AUTOMATION AND MESSAGEPOINT Here at Mittera we want to be the industry leader in print and digital communications. To meet that goal, we must keep up with new products and services that give our customers more power and security than ever before. In...
Why Variable Direct Mail Works
Variable data direct mail is one way you can target your message to specific customers. Not only do people prefer personalization, it gets better responses too. For instance, imagine you’re at the mall and someone is standing in the food court, shouting over a...
Websites: DIY vs. Professional
The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your...
Your DAM Solution: Solving Digital Asset Management Problems
We’ve all been there. Spending endless hours searching for that perfect image you know you have saved on your hard drive. After sinking a sickening amount of time into your endeavor you elect to invite others to your search party. Why does merely finding a file have...
Let’s Get Phygital
It wasn’t long ago designers divvied up in two distinct rivalries: Print vs. Digital. Print designers mocked the web’s poor user experience with its screeching dial-up noise, slow load times, and chained-to-a-desk requirement. Web designers lorded over the virtues of...
We Put the “Custom” in Customer Service
Customer care is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re...
Signs, Signs, Everywhere There’s Signs
You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you...