Direct mail is growing, and for good reason. It is shown to achieve a much higher response rate than email, and over half of consumers believe printed marketing material to be the most trustworthy. And as technology advances, there are many tools you can use to make...
In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience. They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...
When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It’s easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But...
The application of a tip-on card to your printed piece is an excellent way to increase interest and engagement. You will often find a tip-on card displayed on promotional messages when you open a piece of mail from a retailer. Tip-on cards are perfect for coupons,...
