In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It’s that extra enhancement that is sure to get people’s attention. When you create a high-value campaign and want your audience to...
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It’s easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But...
The application of a tip-on card to your printed piece is an excellent way to increase interest and engagement. You will often find a tip-on card displayed on promotional messages when you open a piece of mail from a retailer. Tip-on cards are perfect for coupons,...
