The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing if it holds little significance to the person receiving it. A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...
When people start thinking about a print project, paper usually isn’t the first thing they consider. However, print professionals will tell you that paper selection needs to be part of the planning. Choosing the right paper stock affects how printed images will look...
Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...
Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
