While direct mail has declined in volume over the last decade, more marketers are adding it to their marketing mix. Why? Because it works. Direct mail is a successful element because companies are getting better at using their data to produce targeted marketing...
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
