Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...
Some might think the time has passed for QR codes on direct marketing pieces, but marketers can still benefit from using them. The important thing to remember is that QR codes are print- and mobile-centric. For best results, use them when the call to action is...
Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It’s that extra enhancement that is sure to get people’s attention. When you create a high-value campaign and want your audience to...
Most customers get their first impression of a print company by speaking with a sales representative. That initial meeting can tell you a lot about the company as a whole and what you can expect from them if you place your print jobs there. If you’re an...
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
