When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It’s easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But...
The application of a tip-on card to your printed piece is an excellent way to increase interest and engagement. You will often find a tip-on card displayed on promotional messages when you open a piece of mail from a retailer. Tip-on cards are perfect for coupons,...
In the new age of digital advertising, direct mail remains a tried and true method to reach customers and grow your business. Technology advances that have made digital advertising the go-to have also opened up new possibilities for direct mail. Data-driven campaigns...
