While direct mail has declined in volume over the last decade, more marketers are adding it to their marketing mix. Why? Because it works. Direct mail is a successful element because companies are getting better at using their data to produce targeted marketing...
Saving money on your postage spend should be an important consideration for any mailing that you will be doing. It’s a big factor—postage can sometimes account for more than half of your budget for a print and mail marketing campaign. So, it’s important to make sure...
Everyone wants know how to operate their business to make better decisions and gain that competitive edge. However, many organizations have found producing more analytical results doesn’t necessarily result in better decisions. With the new trend of collecting,...
Community. The first 20 years or so of our lives are set to the rhythm of our school schedules. The start of school in the fall, a few weeks of winter break, back to school, a week of spring break, back to school again, and then school’s out and we get two months of...
Customer service has always been a cornerstone of social media, and users now expect brands to answer their questions, comments, and concerns quickly across all social channels. Facebook ’s latest push to entice brands to answer user questions quickly and consistently...
