“By tracking website traffic, bounce rate, search volume, online reviews, even the volume of mentions and relevant hashtags on social media, a brand can determine exactly who it’s most engaged demographic is, why they decided to purchase their product and what kind of...
One of the cool things about MITTERA is that we work with organizations of all sizes: family-owned small businesses, local nonprofits, large state universities and even presidential campaigns. We’ve arrived at this point, in part, because we’re WordPress people at...
The most successful joke among statisticians (a low bar, I know) is that we spend 80 percent of our time cleaning data, and the other 20 percent complaining about cleaning data.The joke resonates with analysts because it rings true. We do spend a nontrivial amount of...
We are more globally connected than ever before. The prevalence — and pervasiveness — of constant technological acceleration and innovation is undeniable. As tech advancements and opportunities for connectedness or opportunities to disconnect continue to emerge, so...
I had the pleasure of being asked to give a long-form presentation at World Information Architecture Day 2016 and jumped at the opportunity. For those who don’t know what this conference is, it’s “a one-day, annual celebration focused on the practice and education of...
