Convert Hearts in the Moment.
Sign, Sign, Everywhere a Sign.
You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those little pieces of paper attached to the shelf that tell you what price you’ll be paying for those cookies, crackers and dish soap you’re adding to your shopping cart.While digital trends continue to grow,the emotional connection between tangible content and people remains as strong as ever. On average, categories such as beauty, sporting equipment and household items capture greater attention from print than they do from internet or TV.
At Mittera Group, we have a shelf signs teams working tirelessly week in and week out. Utilizing our company’s vast resources, Rock Communications, along with the help of Mittera Creative Studio (MCS), Colorfx and our fulfillment warehouse, work to make sure that our customers have those little signs to hang on their shelves so that you, as the consumer, will know exactly what’s on sale.
Working with variable data to create a sign requires making each description fit in the allotted space while maintaining the integrity of the information, (matching as closely as possible to the print ad), and accommodating the customer’s style.
It begins with the data list. Each of our customers has a customized website where their stores can tailor their sign kits, selecting specific sizes and quantities of sign for each product in the ad, as well as choosing prices for items that will be priced differently in each store.
Next the customized data goes to a variable data processing program which is setup to recognize the customer’s specific style requirements, type styles, price formats, sizes, etc. We can even add graphics, images or logos to each sign!
