“By tracking website traffic, bounce rate, search volume, online reviews, even the volume of mentions and relevant hashtags on social media, a brand can determine exactly who it’s most engaged demographic is, why they decided to purchase their product and what kind of...
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
How Facebook is Rewarding Brands for Faster Response Times
Customer service has always been a cornerstone of social media, and users now expect brands to answer their questions, comments, and concerns quickly across all social channels. Facebook ’s latest push to entice brands to answer user questions quickly and consistently...
Community
Community. The first 20 years or so of our lives are set to the rhythm of our school schedules. The start of school in the fall, a few weeks of winter break, back to school, a week of spring break, back to school again, and then school’s out and we get two months of...
Bridging the Analytics Gap
Everyone wants know how to operate their business to make better decisions and gain that competitive edge. However, many organizations have found producing more analytical results doesn’t necessarily result in better decisions. With the new trend of collecting,...
Recipe For A Happy Customer – WP Bakery Visual Composer
One of the cool things about MITTERA is that we work with organizations of all sizes: family-owned small businesses, local nonprofits, large state universities and even presidential campaigns. We’ve arrived at this point, in part, because we’re WordPress people at...
The Data Munging Blues
The most successful joke among statisticians (a low bar, I know) is that we spend 80 percent of our time cleaning data, and the other 20 percent complaining about cleaning data.The joke resonates with analysts because it rings true. We do spend a nontrivial amount of...
Staying Connected by Disconnecting
We are more globally connected than ever before. The prevalence — and pervasiveness — of constant technological acceleration and innovation is undeniable. As tech advancements and opportunities for connectedness or opportunities to disconnect continue to emerge, so...
Social Media for Live Events
As a spectator in the audience, it’s hard to appreciate the amount of planning and detail that goes into putting on a successful live event. Whether it’s a sporting event, conference, or music festival, there can be hundreds of people working behind the scenes to make...
Helping Make D&A Part of Your DNA
Mittera Data and Analytics has been a part of Mittera's core services for roughly two years now. As I look back over our experiences and try to characterize what it means to work in marketing analytics, only one thing sticks out as universally true; "custom solution"...