In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
Practicing Good Customer Service
A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience. They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...
Blog_Lifestyle
Convert Hearts in the Moment. Sign, Sign, Everywhere a Sign. You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs, those...
The Power of Direct Mail
Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...
Your Marketing Campaign Needs to Be Built on Data
The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing if it holds little significance to the person receiving it. A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...
Choosing the Right Paper
When people start thinking about a print project, paper usually isn’t the first thing they consider. However, print professionals will tell you that paper selection needs to be part of the planning. Choosing the right paper stock affects how printed images will look...
UV Coating – Add Some Pizzazz to Your Printing!
Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It’s that extra enhancement that is sure to get people’s attention. When you create a high-value campaign and want your audience to...
Qualities to Look for in Your Print Partner
Most customers get their first impression of a print company by speaking with a sales representative. That initial meeting can tell you a lot about the company as a whole and what you can expect from them if you place your print jobs there. If you’re an...
Make Your Postcard Pop!
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...