In a world saturated with marketing messages, personalizing your promotions can really help you stand out in the crowd. Studies show that by simply using someone’s name in a promotion, your response rates can increase up to 135%. And the more you personalize (data,...
A business is only as strong as its customer service, and customers today have a bigger voice than ever around the overall customer experience. They perform their own research about a brand before they make a purchase, they can communicate directly with businesses...
SEO stands for Search Engine Optimization. It is the practice of using a mix of both paid and organic techniques to direct people to your website through search engines. We will not go over all of these techniques as the list is quite exhaustive, but I will go over...
The cleverest, most visually stunning marketing campaign – print or digital – will mean nothing if it holds little significance to the person receiving it. A campaign’s success hangs on the quality of the data that informs it. That’s why marketers need to ensure...
When people start thinking about a print project, paper usually isn’t the first thing they consider. However, print professionals will tell you that paper selection needs to be part of the planning. Choosing the right paper stock affects how printed images will look...
