Say what you want about the future of print, but when you see the statistics, there’s no denying the ongoing effectiveness of direct mail. Part of it has to do with the sheer amount of marketing messages we’re exposed to these days. According to the US Postal Service,...
Finishing techniques on printed materials are like the accessories with a good outfit: they add polish, pizzazz, and punch. It’s that extra enhancement that is sure to get people’s attention. When you create a high-value campaign and want your audience to...
A postcard can pack a big punch in a small amount of space, but if you want to get your audience’s attention you’ll have to maximize every inch of the real estate. This doesn’t mean cluttering it up with a bunch of junk; it means making sure that every inch serves a...
When discussing projects with their print service providers, marketers and business managers often focus on factors associated with the printing portion of their jobs. It’s easy to overlook functions such as folding, trimming, bindery, inserting, or sealing. But...
