The question of specialization vs generalization has been around longer than our country has been unified. The industrial and democratic revolutions were largely influenced by the ability to break ideas into compartments and bring in skilled associates to take care of...
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
Search and Social – No Easy Button
I recently had the opportunity to attend Social Brand Forum 2014, a digital marketing and social media conference where thought leaders from across the country shared their ideas on search, social, YouTube and overall content marketing. What I learned is that there is no easy button for digital marketing and social. But there are a […]
RX For a Design Headache: How To Keep your Readers Out of the Doctor’s Office
It’s that time of year again—blustering cold temperatures, busy holiday schedules, infinitely long To Do lists, and the resurgence of the common cold. With so much going on, design can take care by avoiding advertisements over saturated with information, and in turn, keep clutter-inducing headaches at bay. The Ailment: Clutter-itis Showcasing too many products, the […]
Data Stories
The work of data scientists and analysts isn’t much different than that of historians. Such a scholar collects information on a topic of interest — including people, places and events — and synthesizes those points into a unified narrative. The story then lends insight to cause and effect, change over time, and, ultimately, what the past can […]
How to Blend Print and Digital Media
“You got your digital media in my print media!” “You got your print media in my digital media!” A quick parody on a commercial that features a chocolate bar and jar of peanut butter who combine their deliciousness to form the ultimate confectionery experience, the Reese’s Peanut Butter Cup. Print and digital media, in their broadest definitions, can and […]
Cinematography is Catching Attention
I stared, mesmerized by the slight movement of an otherwise static photograph. A woman sitting on a dresser, wearing a long dress, slowly swinging her crossed-leg back and forth. It looked so realistic that it was almost eerie.The term “ cinemagraphy ” was coined in 2011 by two New York photographers. Four years later, it has advertisers buzzing because of […]
World Information Architecture Day 2016
I had the pleasure of being asked to give a long-form presentation at World Information Architecture Day 2016 and jumped at the opportunity. For those who don’t know what this conference is, it’s “a one-day, annual celebration focused on the practice and education of...
Email Etiquette
We communicate with people in a wide variety of ways such as text, instant message applications and email. How we communicate in each one is slightly different and also varies based on whether it is for business or personal, and how informal or formal we ought to be....
Crafting Effective Email Marketing
The email inbox is a unique and fantastic place to get readers' attention on your product or service. However, there is a catch — their attention is being divided by all the other content in their inbox. Furthermore, emails opened on mobile are at an all-time high of...
Targeting with Direct Mail Lists
It’s undeniable that technology has changed the direct marketing industry, but as the Director of Data & Analytics it’s my job to be a part of that change. When I work with clients to strategize successful direct mail campaigns, I start and end at the same place;...
Reaching the Right Audience: Social Media vs Websites
Whether you’re going for a complete website revamp or trying to hone your social media presence, one of the most overlooked questions is, “Who am I trying to reach with this content?” Prior to creating the tangibles of your digital marketing strategy, brands need to...
InDesign Tips and Tricks
If the Olympics had an event in InDesign, MITTERA would bring home the gold It’s one of the primary tools used by our designers to bring all the nifty ideas in their imaginations to life. From weekly ads, magazines, promotional mailers and digital publications — they...
The Secret to Creating a Powerful Brand
A list of 2016’s most powerful brands was recently released by Tenet Partners, a brand and marketing consultancy that ranks companies with positive brand perceptions and business performance every year. Coca-Cola, Hershey, Bayer, Walt Disney and Apple were the top...
Something to Leave Behind
Great design can open doors to a unique blend of potential clients. However, if those clients aren’t able to figure out who you are, what you can offer and how to contact your company, a great design is reduced to an inspiration rather than a new piece of branding...